Asia’s New Influencer Economy is Built on Transparency, Not Trends
Asia’s New Influencer Economy is Built on Transparency, Not Trends Xiaohongshu (RED) is one of China’s fastest-growing social commerce platforms, blending user-generated content with e-commerce in a format that feels like a cross between Instagram, Pinterest, and Amazon. With over 300 million monthly active users, many of them Gen Z, the platform plays a key…