Insights
Our thinking on culture, strategy, and growth
Field notes on how culture is reshaping markets — and what it means for brands.
Asia's New Influencer Economy is Built on Transparency, Not Trends
How Xiaohongshu (RED) and its Gen Z users turned the deinfluencing shift into a transparency-first model for social commerce.
Best-in-Class AI Localization: Lessons From Asia in 2025
How leading marketers in Asia are building AI pipelines that scale across markets without flattening cultural nuance — with SK-II's 'Late Night Portraits' as a case in point.
Cultural Dimensions of Sustainability: Why Regional Approaches Matter
Why sustainability messaging has to be read through a cultural lens — and how the same idea lands differently across Europe, North America, and Asia.
The DE&I Reset: How Asia Is Defining Belonging on Its Own Terms
Across Asia, belonging is being shaped not by imported frameworks but by local values, histories, and needs — from neurodiversity in Japan to asynchronous, clarity-first ways of working.
What Happens When AI Gets to Define Culture?
Algorithmic identity — self-expression shaped by machine learning rather than personal context — and what it means when platforms decide what culture looks like.