What Happens When AI Gets to Define Culture? This is the basis of what some call algorithmic identity. It is self-expression shaped by machine learning rather than personal context. Over time, this doesn’t just reflect taste. It starts to define it. Fashion makes this visible. Trends like “clean girl” or “mob wife” circulate through Indonesia,…
Best-in-Class AI Localization: Lessons From Asia in 2025 In Asia, where language, rituals, and consumer expectations shift dramatically across borders, leading marketers are building smarter AI pipelines that scale without flattening. SK-II “Late Night Portraits” campaign, showcases ambassadors photographed bare-faced at night, using AI-powered visual enhancement and facial analytics to support the creative concept. The…
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