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Cultural Dimensions of Sustainability: Why Regional Approaches Matter The Cultural Lens of Environmental Messaging Sustainability is not a universally understood concept. In Europe, consumers tend to view it through intergenerational and systemic lenses — prioritizing long-term impact and circular economy models. Messaging here often centers on collective responsibility and compliance with regulatory frameworks. North American...
What Happens When AI Gets to Define Culture? This is the basis of what some call algorithmic identity. It is self-expression shaped by machine learning rather than personal context. Over time, this doesn’t just reflect taste. It starts to define it. Fashion makes this visible. Trends like “clean girl” or “mob wife” circulate through Indonesia,...
Asia’s New Influencer Economy is Built on Transparency, Not Trends Xiaohongshu (RED) is one of China’s fastest-growing social commerce platforms, blending user-generated content with e-commerce in a format that feels like a cross between Instagram, Pinterest, and Amazon. With over 300 million monthly active users, many of them Gen Z, the platform plays a key...
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